5 Tips for Better Writing for your Online Business

Here are 5 proven tips that can help you improve your writing.

1. Between two words, choose the shortest

Do not use a long word when a shorter word would do just as well. Shoot for the shortest:

Instead of:
The satisfaction of the six preliminary requirements is a prerequisite for early use of the method.

Try:
Before you can start using the method, you should start checking those 6 points.

In communication, it is always better to the point.

2. Prefer accuracy to abstraction

The general make reading boring.
Choose words for accuracy.

Instead of:
Many people believe that their partner has cheated or deceived at one time or another.

Try:
A survey of 5,000 French found that 43% of couples are unfaithful or will be!

3. Put stones, tables, men and women in your sentences

It was the wise prescription of Alain, one of the few philosophers not to err on the side of Hermeticism, which probably explains why it was much read and loved!

The authors use words that conjure up images in the minds of readers.
They are more abstract, more images are blurred.
The precise words produce an immediate impact, while abstract words should be interpreted.

4. Avoid vague history

Beware of vague pronouns that refer to anything specific, especially if the subject of the sentence.
Try to redesign and use more specific words.

Instead of:
It was determined that the easiest way

Try:
The easiest way

Instead of:
This means that you should never start a negotiation …

Try:
Never begin a negotiation

Finally, keep you too long to finish a paragraph with a pronoun wave.

The “on”, the “I”, the “we”
be avoided to the maximum.
Replace with “you”.

If you have many things described in the paragraph, the reader can not know what it refers.
The last point? All points together?
Avoid confusion and repeat the subject, to make the sentence clear.

5. Minimize the number of adjectives and adverbs

Avoid adjectives and adverbs, especially when they have little weight or impact. Instead, use verbs and nouns stronger, or try to be very specific.

Many adjectives and adverbs can be advantageously removed. Instead, let the verbs and nouns make weight. Relegate adjectives and adverbs in their role: casual assistants.

Finally, and for obvious reasons, avoid as much as possible clichés and obvious!

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