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When a company takes the decision to hire an online marketing agency in order to increase sales through your site, you need to know that any serious SEO agency must comply with a plan of work that usually takes several months of implementation . Who aspire to achieve immediate results, not only did not get, but it will be wasting your money. You need to understand, then, that any effort to achieve a market capitalization on the website is long-winded and we talk in terms of semesters or years to achieve early results.

The first two months are usually diagnostic. At this stage, it is essential to review the situation at the site of the customer: competence, structure, content and architecture will then be necessary to revise the schedule of the page, define the niche market they want to target, learn to recognize and appreciate competitors and bring up realistic goals where you want to go. Based on this information we can get a first preparation of lists of keywords that will be the “guiding concepts” that guide us in designing the plan of action that eventually executed. This means that at this stage will collect information that will be fundamental for the next stages. We will have obtained a complete diagnosis of our site along with an initial list of keywords which wish you position.

In the second phase we will work to create optimized page content. Regardless of the improvements to the structure of the website, the main effort will focus on populating the site content. This is essential for good indexing by Google. For the purposes of illustration, consider that this stage could also take about two months of run time.

The third stage will find us heading for the networking of quality links. The primary objective of this action is to increase the Pagerank of the site and promote the natural positioning. In other words, we try to achieve better visibility of the site for search engine bots by means of links to representative sites, and a higher Pagerank ours. Also at this stage we turn to search engine load, ie the registration of the website to various web portals and niche directories that will make us more easily reach our target.

We thus arrive at the end of the first six months of work. This is where we require the agency that carries out our online promotion in a second diagnosis of the situation. It is also a good time to make adjustments to the keywords and the direction of online marketing activities that will develop. But the task is far from over.

Is from this point the hard work to achieve visibility for users, and this is where social networks play a fundamental role. Then we dedicate ourselves not only to promote the Web for marketing channels and strategies “traditional”, but it will be necessary to create an online community of users, contacts and friends to help us achieve a more immediate recognition of our brand and product. We can just say that after about 12 months of work will have reliable figures on the evolution of our web traffic.

The scenario of online advertising is dizzying. This is due to two factors feed off each other: the new technological developments and changing habits of users. These changes are so dramatic that we are redefining the concept of niche and market.

The reality of the Spanish-speaking market is similar to that of the United States within the meaning of the loss of hegemony in the hands of China. Similarly to what happens outside the network, China is slowly becoming the world’s largest community.

The United States account for 13.5% of Internet users in the world (out of 100 users who use the Internet only 13 are Americans), while Latin America is concentrating on this percentage to 8% of users worldwide. The big surprise is China, which brings together more than 420 million Internet users, 21% of all users worldwide, doubling to 266 million users who use the Internet in North America.

A mass of consumers of this nature should lead us to rethink whether or not to jump the cultural issues to develop products that may be of interest.

On the other hand, users who connect to the Internet using their computers are not the only ones who do. Smartphones and 3G cellular access are beginning to be commonplace when it comes to Internet access. In fact, there are many places where the infrastructure of cellular networks is much better than the Internet and this has boosted its use.

Worldwide there are an estimated 5000 million cell phones, which would equate to 73% of the global population, yet there is little less than 2000 million Internet users in the world, so we see the importance of this channel takes on a significance that deserves to be considered, to plan a marketing and advertising strategy that includes the Mobile Marketing.

Another secondary reading can be done in this situation. There is still a lot of market to conquer, ie users who do not currently have Internet access, but that over time they will. Internet penetration in Asia is only 21.5% in South America is a 39.5% and 77.4% North American. Clearly, Asia and South America are markets still have much to offer in terms of adding new customers to the circuit.