Marketing is a sum of value that contributes decisively to achieve business objectives, which in general can symbolize the word “success.”
Marketing the value that has many beneficiaries, customers, the company or organization offering and the society or community
Customer Value: A strategy is successful when the customer perceives value in the company’s offer. This occurs when the perceived benefit or obtained (needs met) than to sacrifice collected or made (costs) beating competitors
Value in corporate image, this intangible benefit can translate into tangible sales growth. An appropriate marketing strategy can achieve value attributes valued by their customers, markets and business context (eg, Ford with its strength; Cerveza Quilmes to social gatherings, Prepaid and service quality performance; Supermarkets with the “lowest price” , etc.).
Comparable is the brand value, which may or may not “leak” about you other products offered by a company (eg, National TV channel, consumer products, etc.).
And another advantage is the possible creation of value for human resources, creating greater sense of belonging and pride that reinforces the commitment.
Economic value to the company: through sales resulting from the use of marketing, a company with revenues then transformed into economic value for the company (cash flow surplus, reinvestment, etc.)..
or asset value for the company: When the firm increases its equity value beyond accounting, with a contribution of future expectations generating marketing that increase their value turnkey. ” It is also brand value, for example, Microsoft, the value of assets but does not come as “standard” in software, achieved with product development strategies and promotional support constant.
Shareholder value: The key concept in the past decade, is the economic return to the shareholder or partner receives is wholesale value of their shares or dividends. It happens when this increase is produced by successful marketing strategies, in particular brand equity, launch new products and capture market growth.
Socio-Community Value: In a non-profit organization economic value is replaced by social value. Also companies are for-profit social gain as well as benefits for social or community can get returns in image derived from public service campaigns for example.
Value for the country: For example, successful exporting firms can somehow associate the quality of the products exported to the country of origin of the company. Or sporting personalities and leading scientific institutions abroad with national identity.
Then we check that there is a direct relationship between successful marketing and business success, translated into results that create value for the different players in the world of business.
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